'Contributions of Modern Technology by David Ingram Essay\r'

' ripe engineering science has given small businesses an unprecedented office to intercommunicate with their target markets, causing a dramatic ontogeny in the way marketers craft denote strategies. irrelevant the shotgun-scatter technique of yesterday’s mass media outlets, bare-assed ad channels renderd by cutting frame in technology allow companies to target small groups and individuals with individualise advertising nubs, part collecting feedback and measuring responses on the fly.\r\nResearch Tools\r\nModern technology greatly enhances advertisers’ ability to perform market research and testing when development ads. Extensive collections of consumer data commode be obtained online, and the results of feedback and opinions tidy sum be analyzed instantly with computers. Virtual guidance groups can bring together people on opposite sides of the world to view and provide feedback on advertisements, and opinion leaders can be assiduous via online survey s that expose the viewer to a proposed ad while soliciting feedback. Development tools for internet advertisements has have improved dramatically over the past 20 years. While the static, logo-driven standard ads of the 1990s were effective themselves, today’s ads have video, animation and even viewer interactivity.\r\nDevelopment Tools\r\nModern technology allows advertisers to create more than effective and spectacular ads for television, print, radio and the Web. Modern video editing equipment can be used to create ads with a â€Å" sidesplitter factor”â€something that catches viewers’ attention and keeps them glued to the screen. Enhancements in computer animation allow advertisers to create rude(a) puttings, characters and action that could never be achieved except 40 years ago. Special effects also allows ads to to the full leverage the marketing appeal of popular movies and television shows, making the obvious product appeal the only thing tha t differentiates the ad from the movie or show. With a range of powerful tools at their disposal, advertisers can create visual depicted objects that appeal more personally to specialised consumer groups.\r\nSocial Networks\r\nSocial networks are proving to be an invaluable resource for small businesses and bootstrap marketers. Social networks, also allowing advertisers to engage consumers in research and testing, they also provide a powerful and free distribution system. Distributing interesting, unforgettable ads via a social network can set off a chain reaction in which individual viewers spread the advertising message in a personal way, to millions of viewers, at no cost to the advertiser.\r\n network Advertising\r\nThe Internet has work havoc on the effectiveness of traditional advertising outlets while simultaneously creating interesting new avenues for marketers to fix consumers. Internet banner ads can be strategically placed on websites that target specific consumer groups much more effectively than mass media. Television-style ads can be placed on Internet videos, such as news clips. Free web-based games can be genuine to provide an interactive experience while exposing players to advertising messages. Ads, combined with promotions, can be sent to individuals via telecommunicate campaigns.\r\nEndorsements\r\nPaid endorsements of sports celebrities and events have become exponentially more effective due to the reach of radio, television and the Internet. Endorsements that traditionally exposed several hundred spectators to an advertising message can reach millions through national broadcasts and Internet exposure.\r\n'