Combat Strategies of Pizza Hut Essay Example for Free

Combat Strategies of pizza pie pie pie pie chantey EssayIn the past, pizza pie hutch is an outstanding restaurant, in particular in offering different modality of pizza. Pizza Hut is still a unique restaurant in the early 90s. Therefore, competitors seaportt existed yet. However, Pizza Box has already existed that became Pizza Huts competitor. Recently, there atomic number 18 to a greater extent and more(prenominal) choices for people to choose when they want to eat pizza. For instance, California Pizza, Saizeriya Italian Restaurant, Pizza Express and so on They are not only offering similar viands as pizza hut, some of them whitethorn dismantle sell their food at a more affordable price. Apart from the growing act of restaurants, there are more restaurants offering food lecture service. For example, McDonald, Pizza Box, Cheese Pizza, Yoshinoya, Sushi One and so on There are mingled choices and even different style of cuisine for customers to choose. Customers evict just show their food by phone or internet which is really convenient. In order to combat the competitors, Pizza Hut has adopted several strategies on indoor dinning service and pizza actors line service.We think the primeval combating strategies of Pizza Hut is that it keeps creating and promoting refreshing style of pizza with efficient marketing strategies. New product whitethorn attract customers as some of the customers whitethorn feel bored about the original style of pizza and go forthing to try new things. The marketing strategies of Pizza Hut are effective as it promoted their new style of pizza through different ways. For instance, it showed advertisements on television, posted posters in public area and move leaflet. People keep receiving message about the new dishes of Pizza Hut.People will be more likely to think of Pizza Hut when they are wondering what to eat. As a result, Pizza Hut focused on the marketing tactics and development of new dishes. Pizza Hut allowed customers to make their choices fit in to their interest. Basically, customers whoremonger choose to have thin or thick layer of the pizza base. They can even pay extra money for mozzarella cheese stuffed into the edge of the pizza. Moreover, customers can overly create their own pizza by choosing the ingredients they like. Furthermore, Pizza Hut offers free refill of soft-drinks.This can attract soft-drinks lover, especially teenagers. On the early(a) hand, Pizza Hut create pizza card. Customers who got pizza card can enjoy 20% discount. Sometimes, they may also cooperate with banks. Customers who got specific credit card can enjoy the discount. The special offers mentioned above can attract more customers because it can help Pizza Hut to gain loyal customers and repeated business. Pizza Hut depictd an efficient set carte du jour in the restaurant. In the set menu, dishes are bundled and packaged together.They are usually divided into set menu for 2 people, 4 people a nd 6 people. Some of the customers, especially those who are in a group, like the set menu of Pizza Hut since the set menu can give suggestions and recommendation on dishes that are suitable for them. It is convenient for them to make decisions on what to eat. Moreover, it can also bring advantages to Pizza Hut since the service and kitchen team can have a divulge management. Servers can recommend customers to try dishes that they might not normally order.It brings benefits for both service and kitchen teams, since it is easier to predict what the customers will choose and chefs can distribute the workload among kitchen station more evenly. Therefore, the food and service can be maintained in a high quality. Apart from the set menu, Pizza Hut also provide A la Carte menu. The A la Carte of Pizza Hut included various choices of food and beverages. Therefore, customers can choose what they want to eat from those various dishes. Pizza Hut can also promote their signature dishes more e asily. Pizza Hut aims to provide efficient and high quality pizza delivery service.To achieve their goal, they focus on the design of the delivery bags and the supervision of strength. Customers concerned about the efficiency of food delivery service. Pizza Hut will supervise the delivery efficiency through travel system and make sure the food will deliver to the destination on time. There are more than 900 deliverers in Hong Kong and they will deliver the food to the destination through the most efficient and educate route. Furthermore, there are 500 telephone operators which make sure that there are adequate operators to sire customers order calls.The design of the delivery bags helps to maintain the quality of food. Pizza Hut named their delivery bag as Heat Bag. There are heat device in the delivery bags which can keep the food hot and fresh during the delivery process. Then, the food quality can be maintained when the customers received their food. To sum up, Pizza Hut can project its characteristics and maintain the quality of food through their combating strategies. Although there are numerous competitors, Pizza Hut is able to survive in the market.