Marketing Plan Essay -- GCSE Business Marketing BTEC Coursework

Marketing Plan ongoing Market SituationAn opportunity for Western Slopess success exists because the national tourism and move industry is growing 4% and adventure affect 10% annually. According to the Department of Commerce, the US travel and tourism industry is the nations leash largest retail industry and will be number whiz by the year 2000. Revenues from travel have increased approximately 100% in the last decade with US travel agencies producing over $100 cardinal in revenues each year. The travel and tourism market is separated into ii main categories, business and vacant travel. Each contribute about 45% to total revenues. try travel falls primarily under the leisure travel category. Revenues from leisure travel earned by US travel agencies were almost $50 billion annually. Reasons for this growth include a sanguine domestic economy and devaluation of currency in other regions which has made travel less expensive for US residents. Leisure travel increased by 3.2% in 1997 and 2.0% in 1998. The healthy economy has increased business which in turn boosted domestic business travel 4.8% in 1997 and 3.6% in 1998. Adventure travel, a segment of the travel and tourism industry, growing 10% annually, it is one of the fastest growing segments of the travel industry. More than 50% of the US liberal traveling population, or 147 million people, have taken an adventure get off in their lifetime, 98 million in the past five years. travel is one of the activities...