Shelf Space Management

RESEARCH PROPOSAL ledge Space caution And Its execution in Hyper Marts of Pakistan Course Name: Research Methodology instructor Name: Ms. Fatima monkeypod Qaiser Group Members: Sanaa Rana 12L5604 zamang Masood 12L5222 Khadijah Sohail12 L 5221 Asad Rafique 12L____ Date Submitted: 30th, October, 2012 ABSTRACT The sort out aims to propose a line of business rough the substanceiveness of Shelf Space Management at retail stores. This study aims to uncover the consumer perspective of the variables associated with Shelf Space Management. These variables were identify by the group via the exploratory belles-lettres review, namely military unit on Unit sales, place elasticity, crossroad and brand military position in the store amongst others which bequeath be explained in the tell that follows. The population has been targeted as the customers that expose at the hyper marts in Lahore, namely Metro and Hyperstar. The methodology espo use will be to ap ply applied explore for the circulate as the research is mean to study the practical effect of mixed factors of shelf space affecting the sales and the science of consumers.

Then the group has persistent to use the casual instructive research for the paper as the aim is to explain the effect of shelf space attention on consumer purchasing behavior. The region of the research is marketing, as this research can help various marketing managers in their finale making. The research paradigms chosen for our report are quantitative/non-experimental research, as it focuses on measuring the long suit of shelf spac e charge and the research will be conducted ! in a vivid environment. The group has decided to use both primary and indirect data for the report.The analysis has been be after to be conducted via In-depth interviews, focus groups and Questionnaire surveys.. And the communicate is expected to be established by the 24th October 2012. The study will help the group unveil findings on retailers specifically hyper marts in...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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