Ethel’s Chocolate Lounges

Ethels deep brown Lounges Marketing October 20, 2011 Consumers counter and divine service preferences are constantly changing. It is important for marketing managers to have a thorough knowledge of consumer behavior. Consumer behavior is the stylus a consumer use, drive of, and purchase goods. thither are step that consumers take sooner deciding to purchase a product. There are varied types of purchasing decisions that warps a consumers survival, and factors that influences that buy decision. Ethels Chocolate Lounge is a coffee fuck off that offers consumers premium chocolate in an upscale environment. There are several incompatible factors that affect a consumers purchase behavior, which leads to the choice to patronize Ethels. buying behavior is determined by train of involvement in purchase decision, and the importance and intensity of absorb in a particular product. Buyers take aim of involvement determines why they are motivated to seek training abo ut a certain product and brand nevertheless virtu eithery ignores others. (Cherry, pg.1) Ethels consumer uses limited decision making to louse up in Ethels products. extra decision making is buying a product occasionally. Consumers would definitely visit Ethels occasionally. Limited decision requires a moderate amount of cadence for instruction gathering.

There is non a high risk involvement when deciding to indulge in Ethels. The risks types are personal, social, and economic. When deciding to spend property on that point is factors that influence a consumers buying decision. Underlying cultural, social, individual, and mental factors strongly inf! luence a consumers buying decisions. (Cherry, pg.1) Factors that influence a consumer to spend money and time at Ethels are cultural and individual. Culture determines what commonwealth wear, eat, reside, and travel. Culture encompasses all the things consumers do without conscious choice because their burnish values, customs, and rituals are perforate in their daily habits....If you want to stick to a serious essay, order it on our website: OrderCustomPaper.com

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